Media Coverage for Women's Sport
Senior Writer for Sports Illustrated Frank Deford shares his views on media coverage of female sports:
“Not to excuse the media, but the reality is that most attention is given to team sports, where there is an identity with the community –– and, by extension, with the local newspapers and broadcast outlets. Pick up any sports section, and most of it will be jammed with box scores from the various leagues. And the men have the leagues.
“Still, I think the sisterhood has to look more into the mirror. In the post-Title IX era, as girls have flooded into athletics, there has been no comparable explosion by female spectators. It’s all very comforting to blame media men for a lack of coverage, but if more women buy tickets to watch female athletes play, then more coverage will follow.
“This may be only anecdotal, but I have noticed that in small-town newspapers and on community websites, female high school and college sports seem to get a commensurate amount of attention with their male jocks. The imbalance of coverage is so much more at the top, where commerce matters.”
To read Deford’s full article click here.