Media Coverage for Women's Sport
“According to British Cycling, the governing body of the sport, some 525,000 women in England currently cycle at least once a week and just under 1.2m women in England cycle at least once a month. It is these figures that have caught the attention of the private equity world.
“Last year, studies by government agency Sport England found that 15.5m people participated in sport every week, an increase of 632,000 in 2005/6 when the Olympic bid was won, with cycling specifically showing strong growth.
“British Cycling invested money to communicate with a female audience and support nervous first timers through a campaign called Breeze. To date, 21,000 women have taken part. A further 160,000 young women have participated in their grassroots cycling events through Go Ride, their youth development programme.”
To read the Telegraph’s full article click here.