It's Different for Girls

Media Coverage for Women's Sport

Marketing women athletes often walks careful line between savvy and sexist

images (11)Anna Griffin of The Oregonian reports:

Mike Golub didn’t intend to offend.

The Portland Timbers chief operating officer knows that Portland sports fans are a quirky bunch who enjoy a good play on words almost as much as a good game.

So when a female marketing executive came to him with mock-ups for a T-shirt to promote the Thorns, the organization’s entry in the new National Women’s Soccer League, he didn’t think twice.

The slogan, “Feelin’ Thorny?” seemed clever, catchy and completely harmless.

Ha.

A few dozen fans complained on Facebook, saying the shirts inappropriately sexualized the Thorns and women athletes in general. Golub quickly pulled them.”

To read the full article click here.

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This entry was posted on May 10, 2013 by in Inequality and tagged , , .
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