Media Coverage for Women's Sport
Although 36% of Team GB medals were won by women at the Olympics, women’s sport received just 0.5% of total sponsorship money.
Women’s sport is being held back by old-fashioned television coverage and “ridiculous” men-only sporting clubs, warned Harriet Harman.
She also slammed the inequality in funding for male and female sports and demanded equal prize money for men and women in sporting competitions.
The rallying cry from the Shadow Culture, Media and Sport Secretary came as British tennis hopeful Laura Robson tries to smash her way into the quarter-finals at Wimbledon today.
Ms Harman insisted that “woeful” broadcasting of female sports is holding back girls from doing sports at school and damaging the UK’s chances of producing the next generation of Olympic heroines, such as gold medallist Jessica Ennis.
Ms Harman said: “There’s an entrenched pattern of inequality that is more suited to the 1950s than the 21st century.
“There are now a few women broadcasters but the journalists are overwhelmingly men.
“At every level – both about communicating sport and making the decisions about sport – it’s men running the show. It’s woeful.
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